Sophie McNamee

Public Relations and International Relations student at S.I. Newhouse School of Public Communications.

PORTFOLIO

In spring 2026 , I enrolled in a public relations writing course where I served as a hypothetical PR professional for the Peace Corps and L'Oreal. These materials were developed for educational purposes. The following information is not intended to be factual but is part of a class writing assignment in the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.

01
Mock Audience Persona L'Oréal

This mock audience persona project was created to better understand the target consumer for L’Oréal products and campaigns. By researching audience behaviors, values, and purchasing habits, the project highlights key consumer insights that can guide marketing strategies, branding decisions, and advertising approaches to create more relatable, effective, and engaging campaigns for young beauty consumers.

Mock fact sheet for L'Oreal

For this assignment, I developed a professional fact sheet as part of a public relations writing exercise. The task required creating a concise, informative document for a brand campaign, using L’Oréal USA as the client. I structured the fact sheet to clearly present key information about a proposed brand ambassador campaign celebrating the company’s 110th anniversary.

This included outlining the purpose of the campaign, its timeline, distribution channels, and key messaging, as well as incorporating executive quotes to reflect the brand’s voice and positioning. The assignment emphasized clarity, organization, and professionalism, while also demonstrating an understanding of strategic communication and how brands present information to media and the public.

Mock news release assignment for the Peace Corps

For this assignment, I wrote a professional news release focused on the Peace Corps, highlighting a week-long event celebrating the organization’s 65th anniversary. The task required applying standard news release format, including a clear headline, dateline, lead paragraph, and supporting details that communicate the significance of the event.

In developing this piece, I focused on presenting information in a concise, engaging, and journalistic style, while incorporating key details such as event purpose, speakers, and broader organizational impact. I also included quotes to reflect the voice of the organization and add credibility. This assignment strengthened my ability to write for media audiences and reinforced the importance of clarity, structure, and strategic messaging in public relations writing.

Mock Peace Corps Integrated Media Strategy

For this assignment, I developed an integrated media strategy centered on the Peace Corps, focusing on how the organization can evolve its messaging to reflect the growing role of technology in global service. The project required creating cohesive communication materials, including a website banner and a news release, to ensure consistent messaging across controlled media platforms.

I focused on aligning the campaign with the Peace Corps’ core values while introducing a forward-looking narrative that emphasizes innovation and the future of service. This included identifying key messaging themes, defining the target audience, and presenting ideas in a clear and strategic format. Through this assignment, I strengthened my ability to think holistically about communication strategies and how different media channels can work together to effectively convey a unified message

Peace Corps Social Responsibility Analysis

This project analyzes the Peace Corps’ commitment to social responsibility through its mission, diversity initiatives, and community impact efforts. By examining the organization’s values, outreach programs, and ethical practices, the analysis highlights how the Peace Corps promotes cultural understanding, inclusion, and sustainable development while strengthening its reputation as a globally responsible and community-focused organization.

Peace Corps Media pitch Mock

This mock media pitch project was created to demonstrate strategic public relations writing and outreach for the Peace Corps. The pitch highlights a timely story angle, identifies relevant media contacts, and showcases persuasive communication techniques used to engage journalists and promote organizational initiatives, values, and public awareness through professional media relations efforts.

Media Breifing plan

This media briefing plan project was developed to organize and communicate key event details, speaker information, and media messaging for Dinosaur Bar-B-Que. The project demonstrates public relations planning skills through structured event coordination, audience targeting, and strategic communication designed to support media coverage, strengthen brand visibility, and promote community engagement effectively.

Feature Article

This feature article project explores how Syracuse University Panhellenic organizations give back to the local community through philanthropy, volunteer work, and fundraising initiatives. Incorporating interviews from two organization members, the article highlights personal perspectives, community impact, and the role Greek life plays in supporting local causes while fostering leadership, service, and campus involvement among students.

E Newsletter Mock assignment

https://mail.google.com/mail/u/2/?ik=cd539e8e53&view=pt&search=all&permthid=thread-f:1862659124652475902&simpl=msg-f:1862659124652475902
This e-newsletter release project was created to promote awareness and support for a Peace Corps partnership with Save the Children America. The newsletter highlights global educational challenges, partnership goals, and community impact while using persuasive storytelling and visual communication to engage sponsors, inform audiences, and encourage involvement in humanitarian and educational initiatives worldwide.